Gowns and Heels

You won’t believe what goes on sale tomorrow!

Guess what…?

The Balmain collection for H&M goes on sale tomorrow!!!

OMG, OMG, OMG we have been waiting for this day to come for like ever and tomorrow, yes TOMORROW, the lusted after collection by the luxury French design house goes on sale in just 9 UK stores. But fret ye not, because you can also shop online, if the website doesn’t crash under the weight of the inevitable high demand that is. Oh and we probably forgot to mention that you will be restricted to buying just one item.

If you want to be one of the lucky few who actually manage to get their hands on one of the gorgeous items you are going to need to be prepared, which involves

a) knowing exactly what key piece you want the most,

b) accept that you will need to be up at the crack of dawn and wait in a queue outside a store until the 9am opening time,

c) or risk RSI from continually hitting the BUY button on your laptop if you try to buy online.

We can’t guarantee that you’ll be one of the lucky ones, but we can at least help you by giving you as many details as we possibly can, so here goes:

The Key Pieces

The collection is awash with monochrome tailoring, rich jewel colours and opulent gold bead work and embroidery that H&M themselves describe as “French couture with urban chic and features the Balmain signatures of craftsmanship, strong silhouettes and covetable fabrics”. With menswear, womenswear, footwear and accessories choosing just one is quite frankly an impossible task, but there are some absolute gems that, for us, shine out amongst the others.

Beaded Jacket28CC02D400000578-3085715-image-m-36_1431908721013

Model and sister of the Kardashian clan, Kendall Jenner, first wore this longline beaded jacket at the Billboard Awards back in May. This was also the night the collaboration between H&M and Balmain was announced and Jenner was revealed as one of the key models to join the so-called ‘Balmain army’. Although this piece is actually a jacket, she chose to style it her own way and, presumably to also show off its versatility, wore it as a (very short) dress. It’s by no means cheap at £299.99, but the sheer craftsmanship an attention to detail makes it well worth it.

Green Sequin Dress

HM-Balmain-event-31LOVE, LOVE, LOVE this dress and how perfect would it be for the festive season? This plunging, sparkly picture of gorgeousness is what Balmain are all about; short, tight and plenty of bling. It will set you back £119.99, but we reckon for something as showstopping as this it is oh so worth it.


Thigh-high Boots

If you’re not so keen on flashing the flesh, but love a short dress then these thigh-high boots provide the perfect sexy cover-up. Thigh-highs are everywhere this season and Balmain’s stretchy, suede design with pointed toes and tortoiseshell-patterned heels are simply to die for! The best £199.99 you’ll have ever spent.

Striped trousersstripes-trousers-small

At a much more affordable £59.99, these monochrome block-striped jeans may look like you’re channelling Beetlejuice, but they are likely to be one of the first items to sell out. They’re bold and in your face so you’ve definitely got to have the personality to match if you want to pull them off, but combine with a plain t-shirt, like the Balmain t-shirt, £24.99, a leather jacket and some ankle boots and you are on to a winner.

Faux Fur and Leather Jacket

Balmain-HM-faux-fur-jacketsThis straight-cut faux fur jacket featuring soft leather details, a shawl collar with decorative stitching and a wide tie belt is the perfect statement piece to any outfit. At just £99.99, an absolute bargain in our opinion, this jacket manages to cover so many trends and tick all of the fashion boxes. Or maybe you prefer this shorter red version also in faux fur and leather with gold-coloured press studs for a slightly cheaper £79.99?

What stores can I buy it from?

There will be just nine stores in the UK that will stock the new collection on Thursday:

  • Bullring Shopping Centre, Birmingham
  • 41-43 Princes Street, Edinburghbalmain-hm-kendall-gigi-2-w724
  • Westfield Stratford City, London
  • Oxford Circus, London
  • 174-176 Oxford Street East, London
  • 234 Regent Street, London
  • Westfield Shopping Centre, London
  • 68-70 Market Street, Manchester
  • College Green, Dublin

Oh and by the way, there are rules, lots and lots of rules so listen up:

Yes you will have to queue; that is one of the only things we can definitely guarantee you. But, we’re not talking any old queuing, oh no, there’s a wrist band process. When you arrive at your chosen store you will be given a coloured wristband, which allocates you a set time slot to enter the shop along with 19 other shoppers. So, there will be no shoving and pushing…well other than the fight to get the best wristband of course. When you actually get in the shop you have precisely 10 minutes to purchase your item, which is why it makes sense to know exactly what you’re looking for and make sure you have some back up items in case your first or even second and third choices have already sold out.

As we mentioned before, you are only allowed to buy one item and that means one item tops. Don’t go in there thinking you’ll buy something for yourself in womenswear and something for your fella in menswear because it is one item, end of.

All we can say now is good luck and well, if all else fails…there’s always Ebay!

Let us know how you get on:

Did you get what you wanted?

What was your shopping experience like?

Send us a message on Facebook or email us at info@gownsandheels.co.uk.

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