Looks like a fairly normal tan coloured, mid length skirt right, but this is the skirt that has taken the high street fashion world by storm and is believed to be the reason behind Marks and Spencers recent boom.
Tomorrow sees the release of this much sought after skirt, having only been previously made available to celebrities and customers who had signed up to register their interest online and consequently rewarded with a special limited early release. So, if you like the look of it be prepared to get up early and spend a lot of time clicking, re-clicking, swearing at the screen and sobbing into your keyboard as it is expected to sell out fast.
With general merchandise sales, for which women’s clothes make up a huge part of this, up by 0.7%; its first clothes sales rise for four years, all credit has been given to the their style director, Belinda Earl. Earl has also worked for Debenhams, Jaeger and Aquascutum and having now joined Marks and Spencer she is the brainchild behind the retailer’s brown suede skirt. Earl has said, ‘When I first saw the skirt, I knew it would be a popular style for us though the support and excitement we have received has exceeded expectations’. The knee length, suede skirt features a split at the front, two pockets, white stitching and a rather hefty price tag of £199. Although, it has not been officially released for sale yet, the garment has still been given the impressive title of ‘item of the season’.
The design is based on a 1970’s M&S classic and has already been seen out and about on the celebrity circuit, gracing the likes of Alexa Chung and Olivia Palermo, which has rocketed its desirability even further. M&S explain, “The moment Olivia Palermo stepped out in our Autograph suede skirt, £199, at New York Fashion Week, we knew it was going to be one of this season’s most in-demand pieces. When Alexa Chung also wore it a few days later, we knew something really special was about to happen. From that point on, this skirt – with its nod to the spring’s biggest trend, the 70s, its retro details and its super-smart suede – became the subject of a genuine fashion frenzy. It appeared in fashion magazines from Vogue to Red to Glamour, and all over social media, with fashion editors writing, blogging and tweeting about it”. Indeed, the hype surrounding the skirt has been so huge that the store produced a suedette version of the same design at a more purse friendly cost of £45, but unfortunately that has already sold out online.
Other key items set to be released in the new Autograph range include: a coral and cream leopard print coat (£159), a pair of stack-heeled knee boots (£99), a black velvet jumpsuit (£59), as well as other pieces inspired by the 1970s trend, such as printed silk blouses, wide legged trousers and lots of berry and rust tones. Earl remarks, “Quality is our USP, and that is about fabrication, but also design detailing and how well-made something is. Our customer gauges value not just by the price but by how often she wears something.”
Mark it in your diaries, Thursday 14th May – official launch of M&S summer 2015 collection. Let us know if you manage to bag yourself a skirt and send us a selfie of how you decide to style it. Good luck everybody!