Gowns and Heels

What is Fugly Fashion?

Hands up who knows what the word ‘fugly’ means?


For us, the word fugly reminds us of the infamous quote in Mean Girls by head mean girl herself, Regina George, “This girl is the nastiest skank b*tch I’ve ever met. Do not trust her. She is a fugly slut!”, but how exactly does this translate itself into the world of fashion?

OK, well let’s firstly take a look at the proper definition of the word. Heather Cocks and Jessica Morgan from the popular blog Go Fug Yourself provide the following definition:

Fug/Fugly – basically, if you learned this word in college, you probably heard it as a contraction of ‘f**king ugly’. We prefer ‘fantastically ugly’, for sanitized purposes, and we define it as a self-inflicted state: the often terrible things celebrities adorn themselves with, or other flagrant crimes they commit against their DNA, in the name of fashion and beauty”.

So, it’s kind of like an extreme ugliness, but is by no means offensive to anyone as the ugliness is with complete man-made purpose, rather than through genetics. 11018361_419663828194296_706480774_nFugly clothes are mainly worn by confident, ‘out there’ fashionistas, who not only want to be noticed, but who are also expressing a large degree of irony and mockery at what constitutes high fashion these days. The Italian fashion label Miu Miu first alerted us to the fugly trend during their AW15 catwalk shows, in which designer Miuccia Prada showcased an array of clashing prints and colours. Miuccua explains, “Ugly is attractive, ugly is exciting. Maybe because it is newer. The investigation of ugliness is, to me, more interesting than the bourgeois idea of beauty. And why? Because ugly is human. It touches the bad and the dirty side of people. You know, this might have been a scandal in fashion but in other fields of art it is common: in painting and in movies it was so common to see ugliness. But, yes, it was not used in fashion and I was very much criticised for inventing the trashy and the ugly.”

Other designers inspired by this somewhat dubious fashion trend include: Alessandro Michele for Gucci, Massimo Rebecchi and Stella Jean all of whom presented a wacky collection of brightly coloured knits and garish prints. Celebrities are getting in on the fugly act too, with Lily Allen, Abbey Clancy, Suki Waterhouse and Edie Campbell all wearing their fugly outfits at the recent Love Magazine Miu Miu party to help promote the fashion label’s new collection.

That’s all well and good for the catwalk, but how does fugly fashion lend itself to day-to-day wear? Well, luckily for you we’ve rounded up some of the best fugly items from the high street, so you too can enter the world of fugly.

shoppingRuffled blouse

Imagine the flamboyancy of a new romantic shirt combined with the kind of print your nan would have had on her sofa back in the 70s and you’ve pretty much got it. The best example we’ve found is this fugtastic piece from Jolie Moi at Debenhams. This yellow sheer chiffon blouse in polka dot print with ruffled front captures the true essence of fugly fashion, mixing librarian chic with feminine naivety

Printed jumper

5054532368911To go with your printed blouse a gorgeously garish printed jumper is key to this look and there are loads of them out there. Put this floral monstrosity from George at Asda with the yellow blouse above and you have truly created a fugly masterpiece. The polka dot ruffle peeking out from the neckline, complimenting the yellow in the jumper will have fugly fashionistas bowing at your feet.

$_35Leopard print or PU skirt

Cheap and nasty are the key words for this trend and so rather than show you an example of each, we’ve only gone and found one that combines the two! OK, so it happens to be on Ebay, but have a hunt around your local charity shop and you are bound to find something similar. The key criteria is that you must channel your inner Scary Spice, make it tight, make it lairy and make it stretchy. Bung it with the printed jumper and blouse and boy are you on your way to making the fugly front pages!

 Buckled, platform shoes

Basically, if you want some so-called fugly shoes you need to be shopping at Irregular Choice. 7130-1-lActually, do you know what, I think we need to explain ourselves a bit here because Irregular Choice do make some absolutely stunning, albeit unusual items of footwear, but there are some shockers too and besides, someone who can truly call themselves fugly will be the first to admit that Irregular Choice is the fugly footwear aficionados. I mean, come on, look at these beauts! You’ve got buckles; tick, pattern; tick, and more platforms than Paddington. If that isn’t reason enough, if you buy these shoes, a pound of the sale goes towards Macmillan Cancer Support.

shopping1Tweed, leopard or textured coat

OK we need to add a bit of colour into the mix, as things are starting to look way too drab for our fugly liking, which is why have chosen this muppet-esque beaut from Avenue 32. Designer Hannah Weiland has created this Matisse Blue Faux Fur Gloria Coat as part of her Shrimps ’15 collection and it is the perfect layer to add to our fugly concoction. Allowing you to cross the seasons with the pastel colours, but the warmth we all need as the leaves start to fall from the trees, this coat is currently available at the sale price of £357.

11227646_5Quirky, lady like handbag

And finally, to complete your outfit, no fugly look is complete without a granny bag.  It must be roomy enough to be able to hold all your essentials, but also structured and ladylike; we’re not talking gargantuan sack here. Oh, and it must of course be made of some hideous textured fabric or have a multitude of clashing colours and prints. We think this Charming Pearl Decorated Pure Color Ladylike Handbag pretty much does the trick! You can buy it from Eric Dress for the bargain price of £14.81 and comes in 10 different colours, including yellow, red, blue and our favourite, peach.

Do you think you’ve got what it takes to wear fugly fashion? Are you brave enough to step out of the house looking like you’ve had a trolley dash through a charity shop? I’m not sure we are, but it’s certainly a look you could have lots of fun with!

We’d love to see photos of your fugly fashion, so please email them across to us at gownsandheels@gmail.com, or post them on the Gowns and Heels Facebook page and we’ll create a fugly fashion fan folder 🙂

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